The Open Innovation Marketplace: A book review by Bob Morris
First Friday Book Synopsis
SEPTEMBER 18, 2012
The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise Alpheus Bingham and Dwayne Spradlin FT Press/Pearson (2011) How and why global networks of highly specialized expertise create value in the challenge driven enterprise In Open Business Models (2003), Henry Chesbrough observes, “An open business model uses a new (..)
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