2004 2010 Advertising Franchising 
Harvard Business Review
JULY 20, 2011
When Bob came on board in 2001, he inherited a mainly crummy set of 2001-2004 car launches. It was a triumph of the car guy over the bean counters; though as he points out, the bean counters cut advertising so much that some great cars, including 2007 Car of the Year Aura, remained a mystery to car buyers. And in the U.S.
Harvard Business Review
JANUARY 5, 2017
Like marketers, politicians obsess over messaging (what journalists would call “content”) and a few key metrics that historically have determined success: amount of television advertising, number of “foot soldiers,” intensity of get-out-the-vote operations, and voter demographics. An advertising-based model.
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