2004 2010 Core Competence Marketing 
Harvard Business Review
DECEMBER 22, 2010
To do this, Goldman used its competencies in understanding markets, convening needed expertise and business networks. Goldman used its power to scale to get to market quickly, assembling a pipeline of services, investing in sophisticated measurement systems and developing a global core curriculum.
Harvard Business Review
JANUARY 3, 2014
One of the most significant came in early 2004 when we decided to relocate from San Francisco to Las Vegas. But we were reluctant to relinquish control of something that is one of Zappo’s core competencies. Usually when marketing departments do their ROI calculations, they assume that the lifetime value of a customer is fixed.
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