2004 2010 Execution ROI 
Six Disciplines
NOVEMBER 16, 2011
Several studies over the past few years reiterate the return on investment (ROI) of strategy-driven employee engagement programs, confirming the importance of an engaged workforce on bottom-line results. Successful engagement programs must be embraced company-wide, supported by senior executives, and executed strategically.
Harvard Business Review
JANUARY 3, 2014
One of the most significant came in early 2004 when we decided to relocate from San Francisco to Las Vegas. Usually when marketing departments do their ROI calculations, they assume that the lifetime value of a customer is fixed. Two days after our executive team made the decision, we held a company meeting and announced the move.
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