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The Research On ROI Of Employee Engagement

Six Disciplines

Several studies over the past few years reiterate the return on investment (ROI) of strategy-driven employee engagement programs, confirming the importance of an engaged workforce on bottom-line results.

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Zappos’ CEO on Using Corporate Relocation to Preserve Customer-Led Culture

Harvard Business Review

One of the most significant came in early 2004 when we decided to relocate from San Francisco to Las Vegas. Usually when marketing departments do their ROI calculations, they assume that the lifetime value of a customer is fixed. In the years since Zappos was founded, we’ve had to make some big decisions. An HBR Insight Center.

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