Cool Alone Won't Save Your Company
Harvard Business Review
JULY 20, 2011
Hence lots of the analytical, linear thinking at GM drove him to distraction; Product Planning analysts in particular: "a department composed of recycled finance types" as he calls them in the book. When Bob came on board in 2001, he inherited a mainly crummy set of 2001-2004 car launches. And in the U.S. market: small and mid-car.
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