2004 2010 Fixed Costs Franchising 
Harvard Business Review
JULY 20, 2011
A succession of CEOs prior to Rick Wagoner (who fought heroically to overcome the dreadful hand he was dealt) allowed all manner of legacy costs to build up (retiree health, Jobs Bank, etc.) and those largely fixed costs were more painful and debilitating if GM shrank in the U.S. — as it did — than if it grew.
Harvard Business Review
JANUARY 5, 2017
Yet by 2004 its market share was down to 3%. ” During the volcanic ash crisis of 2010, what it offered wasn’t prize-winning stories about the roots of the eruption or its health implications, but an app (Hitchhiker’s Central) that allowed readers to share travel plans and offer rides to each other.
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