Cool Alone Won't Save Your Company
Harvard Business Review
JULY 20, 2011
When Bob came on board in 2001, he inherited a mainly crummy set of 2001-2004 car launches. Finally, GM aimed a great car in its best channel at Camry with the 2008 Malibu and a refreshed Cadillac SRX at the Lexus RX in 2010, and then, at long last, the new Chevy Cruze at the Corolla in 2011. And in the U.S. market: small and mid-car.
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