Strategy Driven

NOVEMBER 1, 2010

While the rules may be shifting, the long-term sustainable advantage gained by building a strong brand – a brand that builds stability, trust, loyalty, and drives a premium price – remains consistent. which resulted in an increase in brand awareness of 72 percent between 2004 and 2010.

Brand 64

Brand Globalization Banking Long-term 64

Harvard Business Review

JANUARY 16, 2013

Volatile stock: In 2008, under Jobs, the stock price dropped by more than 50%. Also, Consumer Reports issued a "does not recommend" on the iPhone 4 (in 2010). In 2004, Apple's CFO, Fred Anderson, left the company. Amazon's price-to-earnings ratio is now 2,767. Bad quality control: MobileMe, antenna-gate. Apple's is 13.

Marketing 11

Marketing Stage-Gate Advertising Price 11

Harvard Business Review

JULY 16, 2012

"A general who fears to unsheathe his sword is not a good general," says Mr. Li Jiaxiang , Chairman of Air China from 2004 to 2008 and the #1 performing corporate leader in China according to our new ranking (just published in the Harvard Business Review China and the centerpiece for the magazine's launch events in Beijing and Shanghai).

Long-term 13

Long-term Short-term Globalization Reputation 13

Harvard Business Review

AUGUST 6, 2014

In hindsight, this thinking turned out to be far less important than what we learned about leadership, control, and trust, which ultimately were reflected in how each of the businesses was created, capitalized, and staffed. We were optimistic about Yahoo’s future in China as the deal closed in January 2004.

Chief Financial Officer 10

Chief Financial Officer Operations Learning-by-Doing IPO 10

Harvard Business Review

SEPTEMBER 8, 2016

After studying and working with hundreds of companies in free fall, we’ve identified concrete steps that leadership teams can take to engineer successful turnarounds and transformations. By 2010 the company had become the best-performing stock in the S&P 500, worth $30 per share and earning investors a return of 29 times.

Company 8

Company How To Business Model Engineering 8

Kevin Eikenberry

JANUARY 12, 2017

The early 2000s saw Careerbuilder and Monster going head-to-head for market leadership – largely in a race for distribution. The aggregators gave jobseekers even more selection and imported advertising’s pay-per-click model to the market – moves that would begin unrelenting downward pressure on job listing pricing.

Price 101

Price IPO Content Marketing 101