2004 2010 Marketing Software 
Kevin Eikenberry
JANUARY 12, 2017
Monster is the most iconic of those that brought the service to market, and the first to do it at scale. Dice was actually launched in 1990, initially as a bulletin board service for recruiters – and by the late 1990’s had ascended to prominence as the go-to site for finding software developers in Silicon Valley.
Harvard Business Review
AUGUST 19, 2011
Yesterday HP announced that it would exit the PC and tablet computer business , focusing on higher-margin "strategic priorities of cloud, solutions and software with an emphasis on enterprise, commercial and government markets." Consider how HP and Apple faced the changes in the PC market almost exactly a decade ago. •On
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Harvard Business Review
JANUARY 3, 2014
One of the most significant came in early 2004 when we decided to relocate from San Francisco to Las Vegas. Usually when marketing departments do their ROI calculations, they assume that the lifetime value of a customer is fixed. We also lost some good people: Our star software developer loved San Francisco and decided not to leave.
Harvard Business Review
FEBRUARY 21, 2018
Economic growth has been stuck in low gear for almost a decade now, averaging around 2% a year since 2010 while productivity growth, the key to increasing living standards, has been languishing near historic lows since the financial crisis. in the United States and Western Europe in 2000 to 2004 to 0.5% The Economy in 2018.
Harvard Business Review
JANUARY 5, 2017
Political campaigns are marketing campaigns, messages aimed at selling a product. Yet by 2004 its market share was down to 3%. Because more people used PCs, and wrote software for them, they became the default choice for nearly everyone. Bigger marketing budgets may not pay off. Apple learned this the hard way.
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