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Lessons from the Best Global Brands 2010: Building trust and.

Strategy Driven

Figure 1: The Interbrand Best 100 Global Brands 2010 A look at two brands’ performances from this year’s table offers insight into how brands can navigate today’s marketplace. which resulted in an increase in brand awareness of 72 percent between 2004 and 2010.

Brand 60
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Social Networking for Business: Does it Really Work? :: Women on.

Women on Business

Example 1: During the 2004 election season, I connected with a new friend through a grassroots Asian Pacific Islander political group. EVEN MORE: Yet another example: a good friend of mine from the 2004 Dean campaign, who was active in the 2008 Obama campaign as well, put in a request for web developers through his Facebook e-mail.

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Corporate Diversity Still Coming Up Short for Women

Strategy Driven

For a full copy of the 2010 study, click here. Bureau of Labor Statistics, February 2010 Report About Calvert Calvert has long been a leader in advocating for corporate diversity. The 2008 report found that while nine companies within the survey showed no public commitment to diversity, only 3 percent demonstrated diversity excellence.

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Dave Gardner on Using Social Media to Connect With Big Companies

Rajesh Setty

I have been a Dell customer since 2004. Back in 2009 and 2010, I experienced a few Dell business execution issues. My understanding comes not as a result of a carefully crafted social media strategy but as a result sitting back and simply watching what has happened. This is a very effective way to create marketing gravity.

Media 44
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Dave Gardner on Using Social Media to Connect With Big Companies

Rajesh Setty

I have been a Dell customer since 2004. Back in 2009 and 2010, I experienced a few Dell business execution issues. My understanding comes not as a result of a carefully crafted social media strategy but as a result sitting back and simply watching what has happened. This is a very effective way to create marketing gravity.

Media 36
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Dressing China

Harvard Business Review

Incomes are rising quickly in the world's most populous country: The percentage of the Chinese population earning between 10,000 and 24,000 renminbi a year (between US $1,200 and $3,500, in terms of 2010 exchange rates) rose from 11% in 2004 to 58% in 2010. To overcome this hurdle, some companies have adopted a hybrid strategy.

Apparel 13
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Privacy is a Luxury You Don't Have

Harvard Business Review

I remember my first taste of social networking — a 2004 invitation to join Friendster. And — proving the supremacy of word-of-mouth marketing — while I could resist my lone friend two years before, I couldn't turn down a classroom of 25 pleading college students. But for most people, at least in the U.S.,