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Social Networking for Business: Does it Really Work? :: Women on.

Women on Business

How, then, do I maintain a robust network of people who continue to like and care for me, as well as a list of referrers who literally feed me by sending me leads, partnership opportunities, writing positions, and paid gigs? I keep on message, I network, and I make my network work , for me and for others.

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What Chinese Companies Want from International Deals

Harvard Business Review

Technology. Companies in China are also on the lookout for technology that will help them expand. Lenovo bought IBM’s PC business in 2004 (and its x86 server business in 2014) for access to brands and customer relationships in mature markets in developed countries. The acquisition was a huge success.

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How to Pull Your Company Out of a Tailspin

Harvard Business Review

At first, the causes of free fall appear to be external: a global financial crisis, a banking system collapse, government deregulation, or, more common, a new business model or technology harnessed by a nimble insurgent competitor. Clearly, something else, beyond the disruptive technology itself, is behind the demise of companies like Kodak.

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The Comprehensive Business Case for Sustainability

Harvard Business Review

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. Embedded sustainability efforts clearly result in a positive impact on business performance. billion in mining projects since 2010. These require sophisticated, sustainability-based management.

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An Insider’s Account of the Yahoo-Alibaba Deal

Harvard Business Review

In fact, you could say (and many did) that our previous attempts had failed, in that we hadn’t established a sustained market position. The idea was simple: Combine the best of both companies into the new Yahoo China, which was projected to generate more than $25 million in revenue in 2004. Things hadn’t gone well up until that point.

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A Refresher on Marketing Myopia

Harvard Business Review

The term was coined by the late Harvard Business School marketing professor, Theodore Levitt, in a 1960 article by the same name (republished in 2004). In 2010, Craig Smith at INSEAD, Minette Drumwright at UT Austin, and Mary Gentile at Babson, published a paper called “ The New Marketing Myopia.” As Deighton explains.

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How Big Should Government Be?

Harvard Business Review

The author of these words is University of California, Davis economic historian Peter Lindert, who hid them among the data appendices in volume two of his epic 2004 empirical study, Growing Public: Social Spending and Economic Growth Since the Eighteenth Century. in 2010, government spending's share of GDP in the U.S.

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