Zappos’ CEO on Using Corporate Relocation to Preserve Customer-Led Culture
Harvard Business Review
JANUARY 3, 2014
One of the most significant came in early 2004 when we decided to relocate from San Francisco to Las Vegas. And our timing could certainly have been better: We moved at the height of the real estate boom in Las Vegas, and subsequently property values dropped across the board. We’ve also expanded far beyond shoes.
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