The Secrets to TripAdvisor's Impressive Scale
Harvard Business Review
OCTOBER 2, 2012
When he saw TripAdvisor.com start to pick up traffic, he decided to pursue an online advertising based business model with banner ads. The company agreed to be acquired by Expedia/IAC in 2004 for $210 million in cash , a huge win for all, particularly given their amazing capital efficiency: they had only raised $4 million in venture capital.
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