The Secrets to TripAdvisor's Impressive Scale
Harvard Business Review
OCTOBER 2, 2012
When he saw TripAdvisor.com start to pick up traffic, he decided to pursue an online advertising based business model with banner ads. Advertisers are brought to the site and driven mainly through self-service channels, so there is no need for a large sales force or account management team. and EBITDA margins are 47%.
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