Take Your Show on the Road
Harvard Business Review
OCTOBER 21, 2013
Cisco Systems, known for its digital telephone switches and routers, had four 25-foot vans touring the country from 2004 to 2011 , to events put on by its channel partners. So if you’re in a B2B business – and perhaps even if it’s B2C – spend some time thinking about an idea that keeps coming up in competitive simulation exercises.
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