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The Perfect Brand Slogan | In the CEO Afterlife

In the CEO Afterlife

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. Anyway, this blog is about the slogans below. May 23, 2011 at 4:50 pm.

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Social Networking for Business: Does it Really Work? :: Women on.

Women on Business

Example 1: During the 2004 election season, I connected with a new friend through a grassroots Asian Pacific Islander political group. Example 4: Twitter.com gives me a great sense of other people’s personalities and interests in a micro-blog format. It’s an excellent broadcasting service.

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President Reagan is Still Teaching Me About Leadership

Kevin Eikenberry

Five Keys to Better Decision Making in Meetings Nine Steps for Creating and Maintaining Team Ownership of Ideas and Goals Blogs I Like Get Uncomfortable! I reprise it today for three reasons. Do You Really Need a Meeting to Make a Decision?

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Leadership is About Engagement

Kevin Eikenberry

Consulting Speaking Training Products KevinEikenberry.com About Blog Home Blogs I Like Leadership Learning Subscribe Leadership is About Engagement by Kevin Eikenberry on December 29, 2010 in Leadership , Learning , Relationships Ok, this title should be self evident, especially to long time readers of this blog.

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Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." In 2011, he was signed to Ellen DeGeneres' label, eleveneleven.

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Adrian J. Slywotsky, Part Two: An interview by Bob Morris

First Friday Book Synopsis

Slywotzky is a consultant and author of several books on economic theory and management. He graduated from Harvard College and holds a JD from Harvard Law School and an MBA from Harvard Business School. He has worked as a consultant since 1979 and is currently a partner at Oliver Wyman.

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The Secrets to TripAdvisor's Impressive Scale

Harvard Business Review

The company agreed to be acquired by Expedia/IAC in 2004 for $210 million in cash , a huge win for all, particularly given their amazing capital efficiency: they had only raised $4 million in venture capital. billion market capitalization as of this writing. TripAdvisor And Expedia: From $4 million invested to $4 billion in value.

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