Lessons from the Best Global Brands 2010: Building trust and.
Strategy Driven
NOVEMBER 1, 2010
subprime mortgages, instead doing business the old-fashioned way, with 80 percent of revenues derived from retail banking. Time magazine may have called it “the most boring bank in the world,” but after the crisis, its conservative approach is looking more appealing than ever; it is a brand that played it smart and safe.
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