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Lessons from the Best Global Brands 2010: Building trust and.

Strategy Driven

subprime mortgages, instead doing business the old-fashioned way, with 80 percent of revenues derived from retail banking. Time magazine may have called it β€œthe most boring bank in the world,” but after the crisis, its conservative approach is looking more appealing than ever; it is a brand that played it smart and safe.

Brand 62
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How to Finance the Scale-Up of Your Company

Harvard Business Review

Tom Szaky knows well the meaning of the saying β€œ Beware your dreams, for they may come true. ” With the 2004 Christmas retail season rapidly approaching, he was trying everything he could to scale up TerraCycle , a two year old venture selling liquid worm poop as fertilizer in used PET bottles. You get the point.

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When Success is Born Out of Serendipity

Harvard Business Review

came home from her job as a diversity consultant at JP Morgan Chase. On this day, though, she had just been asked to describe the "business-case for diversity" for her firm. What, they asked her, was the most powerful argument for promoting diversity — outside of ethical and legal ones? He was dead serious.