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Lessons from the Best Global Brands 2010: Building trust and.

Strategy Driven

subprime mortgages, instead doing business the old-fashioned way, with 80 percent of revenues derived from retail banking. Time magazine may have called it “the most boring bank in the world,” but after the crisis, its conservative approach is looking more appealing than ever; it is a brand that played it smart and safe.

Brand 62
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When Success is Born Out of Serendipity

Harvard Business Review

The book did quite well — it has been translated into 18 languages at this point, become part of the ongoing innovation dialogue, allowed me to present ideas to executives across the world, and to build a unique consulting firm with clients on six continents. came home from her job as a diversity consultant at JP Morgan Chase.