2004 Business Model EBITDA Marketing 
Harvard Business Review
OCTOBER 2, 2012
As we have seen with the recent speed bumps at highfliers like Groupon and Zynga, taking "lean startups" from foundation to creating sustainable, scalable, profitable business models is a very rare and special task. billion market capitalization as of this writing. Scaling Lesson 1: Focus On Finding A Great Business Model.
Harvard Business Review
SEPTEMBER 26, 2011
Another telltale sign of category creation is that it comes with a distinctive business model and profit model. in incremental market capitalization for every $1.00 in incremental market capitalization for $1.00 Few growth strategies match the economics of category creation. of revenue growth. in revenue growth.
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