The Perfect Brand Slogan | In the CEO Afterlife
In the CEO Afterlife
MAY 23, 2011
The inherent payoff, of course, was in the cup. We bring good things to life lasted from 1981 until 2004 with a changing of GE’s executive guard. Jack Welch’s replacement wanted ‘Innovation at Work’ — not bad for culture and corporate morale, but in my view, short on consumer relativity. Human Resources.
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