In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. The inherent payoff, of course, was in the cup. Human Resources. Leadership.

Brand 196

Brand CEO Marketing Proposal 196

Harvard Business Review

AUGUST 6, 2014

At the time, though, we were just in search of a new approach to building a sustainable business in that critical but often difficult market. In fact, you could say (and many did) that our previous attempts had failed, in that we hadn’t established a sustained market position. Things hadn’t gone well up until that point.

Chief Financial Officer 9

Chief Financial Officer Operations Learning-by-Doing IPO 9

Harvard Business Review

FEBRUARY 4, 2014

On February 4th, 2004, Harvard undergraduate Mark Zuckerberg launched “Thefacebook.” Some 650 people had already joined, and thus began the company’s wild ride toward becoming a social networking site with over a billion users, thousands of employees, and a market capitalization well north of $100 billion.

Engineering 10

Engineering Class Software Mentor 10

Harvard Business Review

FEBRUARY 3, 2015

2 (2004): 349–399. Your comparative advantage— how you differentiate yourself from others who are as smart, hardworking, or expert as you are—depends on your capacity to connect people, ideas, and resources that wouldn’t normally bump into one another. Teach a course at a university or local college.

How To 8

How To Diversity Letter Learning-by-Doing 8

Harvard Business Review

NOVEMBER 20, 2015

He is poised to become the leader in this segment of a multi-billion dollar market. Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more. “By serving as GE’s and other equipment makers’ supply partner, the whole world is now my scope.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8