2004 Development Film Licensing 
Harvard Business Review
SEPTEMBER 8, 2016
Think of Kodak, which in the 1990s was the apparently unassailable leader in its market, with 80% market share in its core film business. Founded in the 1930s, Lego developed a repeatable model that allowed it to grow for decades. But these forms of external turbulence tend to be the trigger of free fall, not the cause.
Harvard Business Review
JULY 12, 2011
Their exclusive agreement had been launched in the go-go year of 2000, but by 2004 it had landed in court. The long-standing exclusive arrangement between Xerox and Fuji Photo Film in Japan is one example; pharmaceutical licensing across markets is another. Then we learn a lot from the proceedings. It can work, but it's rare.
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