Category Creation Is the Ultimate Growth Strategy
Harvard Business Review
SEPTEMBER 26, 2011
Having grown up in Hawaii, I have the utmost respect for Laird as a waterman. Corporate development groups may have to accept that EBITDA multiple valuations may not be appropriate when buying a category creator. In tow-in surfing, one person mans a jet ski and slingshots the surfer into the wave. coffee sector. Yet total U.S.
12 
Let's personalize your content