Remove 2004 Remove Ethics Remove Franchising Remove Sports
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What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

By 2004, sales and profits were in double digit declines. They’ve never franchised. Intuit is successful because they bring their ‘do less better’ cultural ethic to their customers. Nike is known for linking the spirit of American pop culture to sports by capitalizing on the public’s idolization of athletic heroes.

Apparel 100