article thumbnail

Leaders Make Values Visible

Marshall Goldsmith

I was shown a wonderful video on Enron’s ethics and integrity. It was one of the most smoothly professional presentations on ethics and values that I have ever seen. See “Leadership Is a Contact Sport,” by Marshall Goldsmith and Howard Morgan, s+b, Fall 2004.) Enron is a great example.

Ethics 137
article thumbnail

If They Understand, They Will Do

Marshall Goldsmith

Howard Morgan and I recently published an article entitled “Leadership Is a Contact Sport” in the fall 2004 issue of Strategy+Business that involved over 86,000 respondents from eight major corporations. Their answers never have anything to do with ethics or integrity. They are not liars or phonies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Fallacy of ‘If They Understand, They Will Do’

Marshall Goldsmith

Howard Morgan and I published an article titled “Leadership Is a Contact Sport” in the fall 2004 issue of Strategy+Business that involved more than 86,000 respondents from eight major corporations. Their answers never have anything to do with ethics or integrity. They are not liars or phonies.

article thumbnail

What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

By 2004, sales and profits were in double digit declines. Intuit is successful because they bring their ‘do less better’ cultural ethic to their customers. Nike is known for linking the spirit of American pop culture to sports by capitalizing on the public’s idolization of athletic heroes. Something had to be done.

Apparel 100