What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.
In the CEO Afterlife
MARCH 18, 2015
By 2004, sales and profits were in double digit declines. Intuit is successful because they bring their ‘do less better’ cultural ethic to their customers. Nike is known for linking the spirit of American pop culture to sports by capitalizing on the public’s idolization of athletic heroes. Something had to be done.
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