Remove 2004 Remove Ethics Remove Leadership Remove Sports
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Leaders Make Values Visible

Marshall Goldsmith

I was shown a wonderful video on Enron’s ethics and integrity. It was one of the most smoothly professional presentations on ethics and values that I have ever seen. When I conducted leadership training for J&J, one of its very top executives spent many hours with every class. Enron is a great example.

Ethics 137
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If They Understand, They Will Do

Marshall Goldsmith

Our greatest challenge as leaders is not understanding the practice of leadership; it is practicing our understanding of leadership. The consistent and ongoing misassumption of almost all leadership development programs is “if they understand, they will do.” by Marshall Goldsmith. They are not liars or phonies.

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Fallacy of ‘If They Understand, They Will Do’

Marshall Goldsmith

Our greatest challenge as leaders isn’t understanding the practice of leadership; it’s practicing our understanding of leadership. The consistent and ongoing misassumption of almost all leadership development programs is, “If they understand, they will do.” by Marshall Goldsmith.

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What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

By 2004, sales and profits were in double digit declines. Intuit is successful because they bring their ‘do less better’ cultural ethic to their customers. Nike is known for linking the spirit of American pop culture to sports by capitalizing on the public’s idolization of athletic heroes. Something had to be done.

Apparel 100