What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.
In the CEO Afterlife
MARCH 18, 2015
By 2004, sales and profits were in double digit declines. They launched new product kits, created the blockbuster LEGO Digital Designer, and negotiated some very lucrative licensing arrangements such as Harry Potter and Star Wars. With 60% of annual sales coming from innovative new products, it is clear that LEGO has not been idle.
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