What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.
In the CEO Afterlife
MARCH 18, 2015
By 2004, sales and profits were in double digit declines. The outcome of ‘doing less better’ in market scope has been stellar; past five years sales have doubled and earnings have tripled. With 60% of annual sales coming from innovative new products, it is clear that LEGO has not been idle. They’ve never franchised.
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