2004 Leadership Marketing Sports 
Harvard Business Review
NOVEMBER 5, 2013
I’ve been involved with turnarounds for years, including observing and writing about the Red Sox 2004 World Series win that reversed many decades of being almost-rans. Forget bureaucrats, fancy lobbies, and marketing expense! These lessons work in companies, communities, countries, sports teams, and even families.
In the CEO Afterlife
MARCH 18, 2015
This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. By 2004, sales and profits were in double digit declines. Complexity had brought LEGO to its knees.
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Harvard Business Review
MARCH 28, 2011
For example, imagine being at a dinner party and people start talking about sports — what else are they talking about? Think of this as the same, but instead of talking about sports in the context of the weather, HBR is talking about failure in the context of the CEO, employees, etc. The weather and its effect on the game?
Harvard Business Review
JANUARY 15, 2014
They pointed out that we were a very young company, but our market value was $45 billion—more than the entire U.S. billion in revenue, and before the bust we’d projected that by 2004, we’d be at $5 billion. Today traffic isn’t just people using their iPhones to look up sports scores—it’s enterprise computing, it’s video.
Harvard Business Review
JANUARY 5, 2017
Political campaigns are marketing campaigns, messages aimed at selling a product. Yet by 2004 its market share was down to 3%. ” It explains why firms that have anchored their strategies to content have ceded digital leadership to those that have focused on connections. Bigger marketing budgets may not pay off.
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