2004 Marketing Operations Sports 
Harvard Business Review
NOVEMBER 24, 2017
An example of strategic burnout can be found at Lego around 2004. A turnaround subsequently lowered strategic stress to a productive level by discontinuing many of their seemingly unrelated projects, re-focusing on their core business, as well as streamlining operational processes that improved coordination activities.
Harvard Business Review
NOVEMBER 5, 2013
I’ve been involved with turnarounds for years, including observing and writing about the Red Sox 2004 World Series win that reversed many decades of being almost-rans. Forget bureaucrats, fancy lobbies, and marketing expense! Turnarounds operate on several time frames. Their game is baseball, my game is change.
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In the CEO Afterlife
MARCH 18, 2015
This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. By 2004, sales and profits were in double digit declines. Complexity had brought LEGO to its knees.
Harvard Business Review
JULY 8, 2013
And the services they provide do keep improving (along with the prices, of course, but that''s mainly sports fans'' fault ). Maybe the passage of time has dulled my memory of what it was really like, or maybe the wonderfulness of the phone rep led me to believe that this was a different sort of operation.
Harvard Business Review
JANUARY 5, 2017
Political campaigns are marketing campaigns, messages aimed at selling a product. Yet by 2004 its market share was down to 3%. It focused its efforts on earning a majority share of Europe’s digital classified advertising market (a product that connects buyers and sellers). Bigger marketing budgets may not pay off.
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