Harvard Business Review

FEBRUARY 20, 2013

Social Media, Social Business, Social Innovation, Social Era — are they all the same, or are they quite different? The term "social media" was popularized by Chris Shipley in 2004 , as she described the impact of influencers and bloggers in shaping product adoption, more so than traditional media outlets.

Media 9

Media Supply Chain Tools Porter 9

Harvard Business Review

MAY 22, 2014

Sweeping affirmative action legislation, media attention, and parental ambition have been energetically directed at creating a meritocracy in business. According to the National Center for Women and Information Technology, women pursuing undergraduate computer science degrees have dropped from 37% to 18%, from 1987 to 2012 , respectively.

Diversity 8

Diversity Attrition Sports CEO 8

Harvard Business Review

JANUARY 10, 2017

We hear variants of this narrative frequently in academic seminars, public policy discussions, and the media. One is that the nature of technological progress, which is generally believed to be one of the driving forces behind rapidly growing health care costs, is similar in the two industries. ” Does this sound familiar?

Health Care 8

Health Care Cost Insurance Policies 8

Harvard Business Review

MARCH 13, 2014

When confronted, he remained defiant, exercising every lever of authority he possessed, including his control over the media, political structures and finally, the use of force. They donned makeshift shields and helmets, burnt tires to obstruct snipers, and communicated via social media. His rivals were almost comically ill-equipped.

Crisis 8

Crisis Strategy Politics Media 8

Harvard Business Review

DECEMBER 17, 2010

While searching for other people using Delicious to organize their professional networks, I discovered Marnie Webb, who had introduced the use of the nptech tag into the community of nonprofit technology users; Marnie became a client and a friend. I stored my first bookmark on October 14, 2004, on the day I wrote my very first blog post.

Media 15

Media Competitive Advantage Software Follow-up 15

Terry Starbucker

NOVEMBER 15, 2009

Lastly, do you think the lessons still hold up today given the rapid evolution of other Social Media platforms? Chris: I first “met&# Darren in 2004 I think it was. How did this collaboration come about, and will you two be working again on anything else?

Succession 236

Succession Media Mentor Blog 236

Harvard Business Review

APRIL 14, 2017

In fact, although we saw examples of companies using AI in computer-to-computer transactions such as in recommendation engines that suggest what a customer should buy next or when conducting online securities trading and media buying, we saw that IT was one of the largest adopters of AI.

Company 13

Company Survey Finance Engineering 13

Harvard Business Review

DECEMBER 7, 2011

It makes sense that this technology would help independents gain business — and new data shows that for restaurants, at least, the intuition is correct. Yelp has expanded rapidly since it was founded in 2004 in San Francisco. Consumers spent some $125 billion on U.S. It gets some 60 million unique visitors per month.

Retail 14

Retail Mass Marketing Comparison Advertising 14

Harvard Business Review

DECEMBER 15, 2015

They vary by area of expertise, presentation technologies, design thinking, and, frankly, quality, yet there is one thing that the vast majority share – an obsession with what I would term “formal presentations.” Interactive Presenting – Technology Friend or Foe? Technology is your friend. So in Summary.

Audience 8

Audience Short-term Long-term Simon 8

Harvard Business Review

AUGUST 6, 2014

The idea was simple: Combine the best of both companies into the new Yahoo China, which was projected to generate more than $25 million in revenue in 2004. We were optimistic about Yahoo’s future in China as the deal closed in January 2004. In the media and internet industries, it turns out to be very important when operating in China.

Chief Financial Officer 10

Chief Financial Officer Operations Learning-by-Doing IPO 10

Harvard Business Review

NOVEMBER 5, 2013

I’ve been involved with turnarounds for years, including observing and writing about the Red Sox 2004 World Series win that reversed many decades of being almost-rans. Others need a course correction while still profitable (Microsoft), or a momentum shift because of disruptive new technologies (newspaper companies).

How To 9

How To Airlines Open-book CEO 9

Harvard Business Review

JUNE 30, 2015

When I started blogging in 2004, I had just finished graduate school and I was trying to figure out what I was going to be when I grew up. Before I knew it, I had started what we’d now call a social media agency. I didn’t start my business: my blog did. had prepared me for. Is that still the right advice in 2015?

Fashion 8

Fashion Blog Audience Real Estate 8

Harvard Business Review

JULY 5, 2013

Three years after I wrote an article on the Athens 2004 wiretapping case, which involved Greek government officials, I found somebody snooping on my own email as I served the next Greek administration. Yet the complexity of cloud-based technology also helped me catch the perpetrator. Online marketing Social media Technology'

Document 8

Document Open-book Bottom-up System 8

Harvard Business Review

OCTOBER 21, 2013

They’re envisioning well-designed, self-contained environments, tricked-out with the latest high-tech, high-touch technology. Cisco Systems, known for its digital telephone switches and routers, had four 25-foot vans touring the country from 2004 to 2011 , to events put on by its channel partners.

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

DECEMBER 22, 2014

In the hyperbole of online media, one headline reads, India is the last BRIC Standing. Ambassador to India from 2004 to 2009, was more successful in part because his long tenure enabled him to gain trust, respect and apply his learning effectively. David Mulford, U.S.

Venture Capitalist 12

Venture Capitalist Price Marketing Learning-by-Doing 12

Harvard Business Review

JULY 8, 2014

In 2004, Bharti Airtel , the Indian telecomm company, had outsourced its vast network and IT operations—a move that Ranjay Gulati saw as indicating “ more progressive and forward-looking ” thinking than was evident in many Western corporations. Rather than being destroyed by digital technology, they’re strengthened by it.

Technology 8

Technology Marketing Outsourcing Supply Chain 8

Eric Jacobson

JULY 7, 2011

iTunes debuted in 2003 and Tower Records closed in 2004 and Musicland folded in 2006. And the Wall Street Journal recently reported that sales of greeting cards have fallen 9% since 2005 amid the rise of social media and email. What is the digital company or the new technology that will force you to change your business model?

Business Model 61

Business Model Bottom-up Industry Focus Group 61

Harvard Business Review

NOVEMBER 20, 2015

Although big, global supply chains certainly have their own dynamism, they mostly evolve incrementally through minnovation rather than disruption – and thus get short shrift in the business media and amongst aspiring entrepreneurs, hungry to create successful ventures. Manage culture by setting expectations appropriately.

Supply Chain 8

Supply Chain Collins Golden Handcuff Pharmaceuticals 8

Harvard Business Review

AUGUST 22, 2016

The term was coined by the late Harvard Business School marketing professor, Theodore Levitt, in a 1960 article by the same name (republished in 2004). “People who apply technology to ad targeting don’t necessarily think they are in a particular industry. Where did the concept originate? ” Take programmatic ad buying.

Levitt 8

Levitt Marketing Transportation Industry 8

Harvard Business Review

OCTOBER 2, 2012

The company agreed to be acquired by Expedia/IAC in 2004 for $210 million in cash , a huge win for all, particularly given their amazing capital efficiency: they had only raised $4 million in venture capital. After some searching, TripAdvisor found a magical business model, representing social media and user-generated content at its best.

EBITDA 8

EBITDA Engineering Travel Business Model 8

Harvard Business Review

DECEMBER 9, 2011

When Facebook was founded in 2004, it began with a seemingly innocuous mission: to connect friends. In my last post , I noted that Facebook and social media are major contributors to career anxiety. But this new world of ubiquitous connections has a dark side. But this new world of ubiquitous connections has a dark side.

Comparison 16

Comparison Media Tactics Sports 16

Harvard Business Review

JANUARY 5, 2017

media has come under intense scrutiny, with analysts , politicians, and even journalists themselves accusing it of bias and sensationalism — of having failed us — in its coverage of the presidential election. The media did exactly what it was designed to do, given the incentives that govern it. my answer is a sobering no.

Media 11

Media Advertising Fixed Costs Content 11

Harvard Business Review

NOVEMBER 2, 2012

In 2004, microtargeting was a fairly new concept. So while we wouldn't be crafting the ads or mailings ourselves, if the media consultant says it has five different television ads they're considering running, we might tell them, for a given show, which ad is most likely to resonate with the viewers of that show. Definitely the scale.

Survey 8

Survey Politics Information Discount 8

Harvard Business Review

JULY 14, 2016

For the 2008 presidential race, Barack Obama hired one of Facebook’s early employees, Chris Hughes, to drive the campaign’s technology strategy. How will technology impact the outcome of the 2016 presidential election? His celebrity status helps make his content widely popular on social media.

Bond 8

Bond Early Adopters Technology Politics 8