Remove 2006 Remove 2010 Remove Decentralization Remove Innovation
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One Reason Mergers Fail: The Two Cultures Aren’t Compatible

Harvard Business Review

provided the founders with considerable latitude in introducing innovative and unorthodox management methods. “Empowerment must be much, much more than a mere slogan,” Mackey wrote in a 2010 blog post. Prior to the Amazon merger, the company had an egalitarian structure organized around self-managed teams.

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Marketing Success | N2Growth Blog

N2Growth Blog

Lastly, don’t decentralize marketing…consistent messaging across markets, mediums and constituencies is critical. Marketing is not a part-time endeavor, and if you don’t have a qualified C-level marketing executive leading the charge, don’t just trust things to the most vocal staff member. I Think Not.

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