Rajesh Setty

DECEMBER 4, 2008

Apart from using PPC (pay-per-click) and CPE (cost-per-engagement) based advertisements to jump-start adoption, we have engaged some experts to work on social media marketing. In the interim we might also look at piloting an Affiliate Marketing Strategy. © 2005 - 2010 Rajesh Setty Podcast Powered by podPress (v8.8)

Blue Ocean Strategy 30

Blue Ocean Strategy CPM Licensing Open-book 30

Harvard Business Review

OCTOBER 26, 2011

Between 2006 and 2008, more than $1 billion venture-capital dollars were channeled into startups focused on solar, wind and biofuel technologies. A star example is Google, which raised a mere $40 million in private funding before its IPO at a $23 billion valuation.

Energy 10

Energy Finance IPO Biotechnology 10

Harvard Business Review

OCTOBER 23, 2013

From 2006 to 2011, the number of startups founded and funded outside of California, Massachusetts, and New York has grown by almost 65%. And because of the increase in entrepreneurial activity, there are also more companies chasing those dollars in secondary markets around the country). Not focused on new marketing campaigns.

IPO 9

IPO Venture Capitalist Entrepreneur Competitive Advantage 9

Harvard Business Review

FEBRUARY 22, 2013

Cephalon's IPO was in 1991, part of the second wave of biotechnology companies to sell shares to the public. Baldino moved aggressively to bring Provigil to market. Baldino sought to convince thought leaders of the therapeutic benefit, prove the drug worked, and then market it to the needy community. By 2010, sales exceeded $2B.

Productivity 8

Productivity Products Biotechnology IPO 8

Harvard Business Review

AUGUST 6, 2014

At the time, though, we were just in search of a new approach to building a sustainable business in that critical but often difficult market. In fact, you could say (and many did) that our previous attempts had failed, in that we hadn’t established a sustained market position. Things hadn’t gone well up until that point.

Chief Financial Officer 10

Chief Financial Officer Operations Learning-by-Doing IPO 10

Kevin Eikenberry

JANUARY 12, 2017

Monster is the most iconic of those that brought the service to market, and the first to do it at scale. Careerbuilder hit the market in 1996. Subsequent investment and growth would lead to an IPO in 1999. The early 2000s saw Careerbuilder and Monster going head-to-head for market leadership – largely in a race for distribution.

Price 101

Price IPO Content Marketing 101