Frugal Innovation: Lessons from Carlos Ghosn, CEO, Renault-Nissan
Harvard Business Review
JULY 2, 2012
Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance, famously coined the term "frugal engineering" in 2006. Rather, Western firms need to make simplicity a key tenet of their innovation process by developing "good enough" offerings that deliver significant value for money to cost-conscious consumers. And they did it.
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