Frugal Innovation: Lessons from Carlos Ghosn, CEO, Renault-Nissan
Harvard Business Review
JULY 2, 2012
Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance, famously coined the term "frugal engineering" in 2006. Since its launch in September 2011, DOST has garnered more than a third of India's hypercompetitive light commercial vehicles market. And they did it. lakhs ($6,600).
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