What Innovative Companies Can Learn from Keurig’s Highs and Lows
Harvard Business Review
JUNE 20, 2016
These changes, often unclear and barely perceptible, foreshadow new trends in human behavior, technology, and demographics. ” Weak signals — specifically Americans’ desire for flavorful, convenient, fresh coffee — in the late 1980s, inspired the development of the Keurig coffee system.
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