Harvard Business Review

MAY 10, 2011

At Philips, where I direct our customer experience efforts, we began using Net Promoter Scores during an initial pilot in late 2006. This tool has deepened our focus on organizing ourselves around the needs and expectations of our markets. The concept was to get customers who are willing to recommend you to actually do so.

Brand 13

Brand Case Study Video Learning-by-Doing 13

Harvard Business Review

OCTOBER 19, 2012

Sesame Street , in fact, is a great case study of a brand that has managed to remain powerful over decades and across cultures. According to Rosenfeld, "unlike most of the other markets in which we co-produce, Sesame Street had never been broadcast in India. Being Willing To Try New Operating Models.

Globalization 8

Globalization Power Workshop Brand 8

Harvard Business Review

AUGUST 22, 2016

The voluminous case studies and articles about the firm would fill entire file cabinets in the typical business school storage area. I myself wrote admiringly about the firm’s practices with respect to venturing in an article that was published in 2006. Eliminate bureaucracy. Rediscover the mission.

Company 8

Company Competitive Advantage Bureaucracy Retail 8

Harvard Business Review

SEPTEMBER 22, 2011

For example, if you are working on an internal marketing campaign, be sure to talk about the message you want to send, not the font you should use. Case Study #1: Keep the micromanager informed. Case Study #2: Be attentive to her concerns. As Harry suspected, Sandra was unreceptive.

Micromanagement 14

Micromanagement Tactics Case Study Stress 14

Harvard Business Review

JULY 14, 2015

Do you have a marketable skill? “If you’re 22 and you’re not a web developer, you probably don’t have marketable skills,” he warns. “If you’re 22 and you’re not a web developer, you probably don’t have marketable skills,” he warns. More on that below.).

Planning 8

Planning Outsourcing Case Study Consultative 8

Harvard Business Review

MARCH 26, 2012

However, in some cases, you may settle for fewer things if the position offers something else: a stronger resume, new skills, or access to an organization you'd like to work at in the long-term. In a tough job market, it's easy to overvalue an offer. Case Study #1: Be honest about your requirements.

Case Study 15

Case Study Long-term Consultative Short-term 15

Harvard Business Review

AUGUST 12, 2016

Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers. ” Walker Farms hadn’t received 100% of its allocation since 2006. He sat back in the seat of his Jeep, sipped his coffee, and looked out at the horizon.

Case Study 8

Case Study Parcell Price Cost 8

N2Growth Blog

AUGUST 1, 2010

Ford’s success with social media is well documentd in numerous case studies, and can largely be attributed to Scott’s efforts. However increasing your personal brand equity is good for adding value to your company’s brand, leveraging your earning power, and improving your job security and/or marketability.

Brand 299

Brand Blog Reputation Media 299

Harvard Business Review

AUGUST 23, 2013

A Jesuit friend of mine at neighboring Georgetown once told me, with admiration, how for years Trachtenberg outfoxed the rival school in everything from strategy to marketing to real estate acquisition, and in the process transformed underdog GW into a national powerhouse. From early days, he was a scrappy leader.

Real Estate 8

Real Estate Case Study Emotional Intelligence Storytelling 8

Harvard Business Review

JANUARY 12, 2011

Take a look at all of her duties and try to benchmark them against other jobs in the company or in the broader employment market. Case Study #1: A new role for the firm and the employee. Elise Giannasi was hired by Katzenbach Partners in 2006 as the executive assistant to the managing partner.

Learning-by-Doing 15

Learning-by-Doing Motivation Case Study Budgeting 15

Harvard Business Review

SEPTEMBER 10, 2015

Only a handful of so-called unicorns — companies that have achieved a valuation of over $1 billion in the last 10 years — come from Israel, and only one Israeli firm, Teva, ranks in the world’s 500 largest companies by market capitalization. to assist with the local go-to-market approach. But is all of that changing?

Venture Capitalist 8

Venture Capitalist Entrepreneur Marketing IPO 8

N2Growth Blog

MAY 17, 2010

being pushed into the market is reaching truly overwhelming proportions. It’s been my experience that regardless of the subject, it is precisely when the noise becomes the loudest, that it’s most difficult for the consumer to extract quality and value from the market. D from Columbia. And he was considered an expert!

Blog 291

Blog Leadership Consultative Follow-up 291

Harvard Business Review

DECEMBER 20, 2011

For example, if you're in sales, you are likely to have a depth of knowledge in that area, but you can also show that you know something about marketing or finance. Case study #1: What boundaries? Case study #2: Social media as a reference check. Establish a presence.

Media 17

Media Career Tips Content 17