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Marketing Success | N2Growth Blog

N2Growth Blog

Those of you familiar with this blog know that I’m generally a strong marketing advocate. Those of you familiar with this blog know that I’m generally a strong marketing advocate. with the only outcomes being failed initiatives and splintered management teams.

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Why Adding More Products Isn’t Always the Best Way to Grow

Harvard Business Review

Back in 2006, McDonald’s saw its growth stall. The trick is, growth strategies have to fit the company’s current context, especially its brand promise and its target market. There it had become the market leader for e-commerce payment processing, but by 2015 it had some formidable rivals. Justin Case/Getty Images.

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One Reason Mergers Fail: The Two Cultures Aren’t Compatible

Harvard Business Review

and scale up after its recent declines in sales and market share. According to Amazon’s leadership principles, leaders are instructed to “ hire and develop the best ” and “insist on the highest standards.” Meanwhile, Whole Foods could lower its prices (organic avocados for just $1.69!)

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Using Supply Chains to Grow Your Business

Harvard Business Review

He is poised to become the leader in this segment of a multi-billion dollar market. Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more. Collins worked primarily on IT related work, such as systems integration and software development.

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An Insider’s Account of the Yahoo-Alibaba Deal

Harvard Business Review

In May of 2005, Yahoo CEO Terry Semel, cofounder Jerry Yang, corporate development executive Toby Coppel, and I — I was then chief financial officer of the Silicon Valley internet company — went on what would turn out to be a fateful trip to China. Things hadn’t gone well up until that point. search engine company Inktomi in 2002.