2006 Disruptive Innovation Marketing Technology 
N2Growth Blog
JUNE 14, 2010
Few things are more critical to your efforts in increasing your revenue growth and corporate sustainability than understanding the value of disruptive innovation. The most successful companies incorporate disruptive thinking into all of their business and management practices to gain distinctive competitive value propositions.
N2Growth Blog
JANUARY 13, 2011
Again, keep in mind that innovation and ideas are not one in the same. Disruptive innovation is rarely raw genius that bubbles-up, but rather the culmination of several things: a sound idea, vetted through great process, refined by innovative application and brought to market by outstanding leadership.
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N2Growth Blog
OCTOBER 10, 2010
Incremental improvements are good business, while disruptive innovation is great business – a game changer. Disruptive innovation is the game changer that shatters the status quo. I look at incremental improvements as a necessary part of day-to-day operations, and a necessary component of keeping things current.
Harvard Business Review
AUGUST 16, 2017
Tesla clearly doesn’t qualify under the traditional definition of a disruptive innovation. In the model described by Clayton Christensen, a new entrant offers substitute products using technology that is cheaper but initially inferior to products offered by mature incumbents.
Harvard Business Review
AUGUST 28, 2014
A recent article in The Economist , citing the work of Ryan Raffaelli at Harvard Business School, points to what it calls a “paradox” in the aftermath of disruptive innovation. Today, the company does roughly $50 million in total sales, with the home market accounting for over 80% of them. That’s a healthy company.
Harvard Business Review
JANUARY 28, 2014
An interconnected world where technology advances at a dizzying pace and new companies emerge, scale, and decline in the blink of an eye means never a dull moment for corporate leaders. Spotting disruptive business models early is very powerful but arguably difficult. This post isn’t for you. Everyone still here? Thought so.
Harvard Business Review
JUNE 20, 2016
These changes, often unclear and barely perceptible, foreshadow new trends in human behavior, technology, and demographics. Keurig’s founders started from scratch when they created their proprietary coffeemaker and K-cup technology. By 2006, GMCR owned 100% of Keurig and officially renamed Keurig Green Mountain (KGM) in 2014.
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