Remove 2006 Remove Human Needs Remove Management Remove Marketing
article thumbnail

Why the Health of Your Doctor Matters

Michael Lee Stallard

Electronic medical records add extra work hours to most physicians’ days due to unfriendly user interfaces and lack of interoperability, putting information management on the list of their responsibilities. It can be disheartening to work in a broken healthcare system where patients still struggle to have coordinated care and basic needs met.

P&L 150
article thumbnail

How to Test Your Advertising Quickly, Cheaply, and Effectively

Harvard Business Review

AdWords is actually a cheap and highly reliable wind tunnel you can rent by the click to discover and validate your market, test your messages and positioning, and increase your conversion rates and profits. In 2009 Vitruvian's Joel McDonald was hired to manage a $1000/month AdWords account for a division of Mars, Incorporated.