In the CEO Afterlife

APRIL 17, 2011

by John • April 18, 2011 • Branding , Marketing • 0 Comments. Anxious to learn as much as possible about this unique brand, I sent a Brand Manager to Switzerland to interview those in the know. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. In the CEO Afterlife.

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CEO Brand Brand Management Human Resources 204

Michael Lee Stallard

AUGUST 5, 2019

Electronic medical records add extra work hours to most physicians’ days due to unfriendly user interfaces and lack of interoperability, putting information management on the list of their responsibilities. It can be disheartening to work in a broken healthcare system where patients still struggle to have coordinated care and basic needs met.

P&L 150

P&L Stress Self-aware Human Needs 150

In the CEO Afterlife

DECEMBER 11, 2011

by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. Believe me, there’s nothing that can match the turnaround experience in teaching or seasoning a young manager. Nabob Coffee’s market share accelerated to 25% and national leadership as arch rival Maxwell House worked to catch up.

CEO 201

CEO Advertising Franchising Brand 201

In the CEO Afterlife

NOVEMBER 20, 2011

by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. So, what are Pepsi’s marketers doing to revitalize it?

CEO 242

CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Where are they now?

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

MAY 23, 2011

by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market. Human Resources. Leadership.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

DECEMBER 4, 2011

And although pundits continue to encourage entrepreneurial thinking for stagnating mega-businesses, these bureaucracies can’t break from risk-averse management. Their marketing teams research everything to death. Human Resources. link] #branding #marketing #advertising #design Follow Me on Twitter. Search My Site.

CEO 235

CEO Bureaucracy Brand Constraint 235

In the CEO Afterlife

OCTOBER 23, 2011

by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. Human Resources. In the CEO Afterlife. Main menu Home. Leadership. Innovative.

Strategy 250

Strategy CEO Human Resources Brand 250

In the CEO Afterlife

APRIL 4, 2011

My class needs a perspective on entrepreneurship within the corporation—if that exists.”. I went in assuming his students believed corporate management and entrepreneurship were principles of contradiction and the only contrarians would be members of the flat earth society. Human Resources. I want you for balance. Leadership.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

SEPTEMBER 6, 2011

My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. Now I must admit that my Nabob Foods and Jacobs Suchard alumni would be the first to tell you that marketing occupied that prime piece of bone real estate. Marketing is important.

CEO 162

CEO CFO Human Resources Real Estate 162

In the CEO Afterlife

AUGUST 1, 2011

by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Leadership. Old Brands. Last Stands. Where are they now?

Brand 131

Brand CEO Stage-Gate Marketing 131

Strategy Driven

NOVEMBER 15, 2013

In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. Businesses that seek to create superior product/service experiences need to learn how to empathize with consumers’ needs. The Value of Human Needs.

Press Release 50

Press Release Marketing Human Needs Advertising 50

In the CEO Afterlife

MAY 1, 2011

It’s not just that they are lousy people managers. If they can be labeled in ways other than as sociopaths, e.g., under-skilled, they can be managed. When I teach my leadership and collaboration class to middle managers at the Canadain Marketing Association I say to them that the sociopath boss or colleague is a reality.

CEO 152

CEO Human Resources Brand Middle Management 152

Lead Change Blog

FEBRUARY 16, 2016

You have a basic human need to use your strengths every day. If you are convinced that you should be qualified even though other people don’t see it, maybe you need to let go of that internal “should” message and get the credential you need. This can be more complicated than it looks. Fit with your job is important.

Career 150

Career Skills Industry Human Needs 150

In the CEO Afterlife

MARCH 7, 2011

by John • March 7, 2011 • Life , Marketing • 0 Comments. One of my marketing managers recommended the company join Rick’s sponsorship group. The result: for the Man in Motion World Tour, $122,247 from Nabob Coffee; for Nabob Coffee, a staggering three-share point growth in national market share. Leadership.

CEO 100

CEO Brand Human Resources Marketing Strategy 100

In the CEO Afterlife

JULY 24, 2011

by John • July 24, 2011 • Branding , Marketing • 3 Comments. The original concept, created by Art Director Geoff Hayes in a bathtub, and perpetuated by several creative notables, has managed to stand the cruel test of time and create the 3 rd largest-selling liquor brand on the globe. Not in this case. Share it: Tweet.

CEO 100

CEO Advertising Brand Creativity 100

In the CEO Afterlife

APRIL 14, 2011

by John • April 14, 2011 • Leadership , Marketing , Strategy • 1 Comment. I’ll take an educated guess and say that P&G and Unilever top management knew absolutely nothing of the conspiracy until the regulators came knocking. The natural competitive reaction is to join the discount fray and recover lost market share.

Price 100

Price CEO Brand Discount 100

In the CEO Afterlife

MARCH 27, 2011

. ‘Doing Right Things’ or ‘Doing Things Right’ by John • March 28, 2011 • Human Resources , Leadership , Strategy • 0 Comments. Most CEOs want their companies to do things right because that’s a sign of good management. Human Resources. Clout is the strategy. Search My Site. Leadership.

CEO 100

CEO Human Resources Bureaucracy Brand 100

Strategy Driven

NOVEMBER 27, 2018

In the 150 years since the modern era of promotional marketing began almost every class of product has been custom branded. Cost effective and practical, these ten promo classics continue to deliver for marketers the world over. But some products have endured better than the rest. Wristbands. Stress Balls.

Productivity 57

Productivity Products Brand Sports 57

Chart Your Course

AUGUST 14, 2012

They are realizing if employees and managers are unhappy, they are going to leave. There needs to be a system for decision-making and development of leaders and managers as well as the reinforcement of values, directions and performance expectations. 3) Manage your managers and make them lead by example.

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Newsletter Insurance Class Workshop 165

Harvard Business Review

SEPTEMBER 1, 2016

Whether to localize global-brand marketing programs remains one of the most contentious debates in multinational organizations. Measuring Marketing Insights. But what if these brand managers are wrong? But what if these brand managers are wrong? Most market researchers know this, but they tend to keep quiet about it.

Marketing 9

Marketing Brand Management Brand Globalization 9

Strategy Driven

JANUARY 17, 2014

As a result significant business resources are wasted buy an over-reliance on market research that poses only rational questions but neglects to probe customers’ emotional reactions that lie hidden within their answers. The Need for Caring Relationships. The need for Care is another core emotional need.

ROE 50

ROE ROI Letter Airlines 50

In the CEO Afterlife

AUGUST 29, 2011

There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. We think they have an advantage over smaller companies, because they have market share, economies of scale, and momentum on their side.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

MAY 16, 2011

Excessive layering kills ideas before they get to top management. There’s a difference between what’s needed to run a business and what’s needed to foster creativity. How are you to manage your brand when selling yourself without a flashy label? Human Resources. They’re hardheaded about Strategy. Search My Site.

CEO 133

CEO Innovation Education Brand 133

In the CEO Afterlife

JULY 10, 2011

Houweling’s latest challenge, other than managing increased demand for their tomatoes, is adding a combined heat and power system to both its US and Canadian facility—a cogeneration initiative that will exceed the operation’s power needs and actually feed energy to the grid, eliminating waste. Human Resources. Search My Site.

CEO 112

CEO Productivity Products Company 112

In the CEO Afterlife

AUGUST 7, 2011

I’ve also written a historical novel, although I’m still trying to find a publisher who isn’t afraid to invest in a newbie, grey-haired writer in a market going through drastic change. Warren Staley (Cargill) supports Habitat for Humanity with a hammer, a saw and a wallet. Human Resources. Search My Site. Search for: Categories.

CEO 100

CEO Golden Parachute Welch Human Resources 100

In the CEO Afterlife

JULY 20, 2011

by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. If only more CEOs, Managers and Employees were this determined to work with integrity in what they do and stuck to these ideals, the world would be a much different place. Human Resources. Main menu Home. Leadership.

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Advertising Human Resources Brand Rogers 155

In the CEO Afterlife

AUGUST 23, 2011

My intent was to write about business, life and writing - 30 posts later, I’ve managed but one post on life (Lessons from 9-year Olds) and one on writing (Branding the Aspiring Novelist). Human Resources. 5 principles of simplicity via @ matthewemay [link] Humans need a reminder RT @ hunterwalk Good design teaches.

Crisis 100

Crisis CEO Brand Apparel 100

Marshall Goldsmith

MAY 19, 2013

In the “old days,” a person was hired into a position, learned the job, and – usually because of some form of functional proficiency – received a promotion into management. Then, as a manager, this same person could tell a few people what to do. A classic example was the old Bell System. What would happen?

Follow-up 147

Follow-up Learning-by-Doing Wireless Drucker 147

Harvard Business Review

DECEMBER 20, 2013

The labor market is about to be transformed by machine intelligence, the combination of ubiquitous data and the algorithms that make sense of them. But what about management? I interviewed Cowen last month about his vision of the future, and where he sees managers fitting into it. WF: Where does management fit into this?

Management 11

Management Software Long-term Information Technology 11

Harvard Business Review

MAY 9, 2017

See More Videos > See More Videos > As Teresa Amabile and Mukti Khaire explain , “One doesn’t manage creativity. One manages for creativity.” Tom Stillwell , CEO of the Clio Award–winning marketing agency Midnight Oil , explains: “Creativity can be very expensive if you aren’t careful.

Creativity 12

Creativity How To Brainstorming Video 12

In the CEO Afterlife

JUNE 19, 2011

A Boomer’s Advice to Marketers: Go Ahead, Make My Day. by John • June 19, 2011 • Life , Marketing , Strategy • 1 Comment. Today, we represent a marvelous marketing opportunity. Aha,” say the savvy marketers. The world’s best marketers are on to us. Human Resources. In the CEO Afterlife.

Advice 147

Advice Marketing Marketing Strategy Brand 147

In the CEO Afterlife

OCTOBER 17, 2011

by John • October 17, 2011 • Branding , Human Resources , Leadership , Marketing , Strategy • 3 Comments. Never in the history of marketing has there been so much talk about branding. The conversation in the 2011 branding world is well beyond product and service brand discussion by marketers and ad agencies.

Brand 168

Brand CEO Stage-Gate SWOT 168

Strategy Driven

MAY 25, 2011

Feeling safe is a primal human need. When that need isn’t met, our natural response is to focus energy toward a showdown with the perceived threat. and held senior management positions at several large IT companies. Carl, a self-made success and CEO of a venture-backed software company, is a great example.

Company 62

Company Venture Capitalist Film Reputation 62

Strategy Driven

MAY 25, 2011

Feeling safe is a primal human need. When that need isn’t met, our natural response is to focus energy toward a showdown with the perceived threat. and held senior management positions at several large IT companies. Carl, a self-made success and CEO of a venture-backed software company, is a great example.

Company 50

Company Venture Capitalist Film Reputation 50

Harvard Business Review

APRIL 22, 2015

Humanity needs the kind of hard-core, heavy, physical infrastructure that GE sells, and we badly need clean infrastructure in particular. We humans need real machinery and complex supply chains to build a $75 trillion economy serving 7.4 GE’s experience is part of a larger story. billion people.

Supply Chain 8

Supply Chain Engineering Energy Transportation 8

Harvard Business Review

MARCH 22, 2011

Human suffering is certainly our main concern in the immediate aftermath of Japan's 3/11 tragedy. But even as we focus on immediate human needs, we cannot avoid recognizing — and coping with — the long economic shadow cast by this disaster. The direct impact on real economic activity worldwide is already being felt.

GDP 15

GDP Aggregate Demand Supply Chain Crisis 15