Frugal Innovation: Lessons from Carlos Ghosn, CEO, Renault-Nissan
Harvard Business Review
JULY 2, 2012
Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance, famously coined the term "frugal engineering" in 2006. As a result, it has become Renault's best-selling car across recession-weary European markets as well as in many emerging markets. 3) Tap partners in emerging markets who excel at innovating more with less.
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