First Friday Book Synopsis
JULY 1, 2011
PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders Marti Barletta Kaplan Publishing (2006) The nature and extent of a “prime marketing opportunity&# Those who have already read Marti Barletta’s Marketing to Women will welcome this sequel in which she develops in much greater depth her core concepts with regard (..)
Harvard Business Review
MAY 24, 2012
We've extensively analyzed the applications to the Echoing Green fellowship between 2006 and 2011, and built a rich dataset that allows us to rigorously study trends in the field of social enterprise. In 2010 and 2011, almost 50% of the applicants to Echoing Green relied on hybrid models, versus 37% in 2006.
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Harvard Business Review
JULY 2, 2012
Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance, famously coined the term "frugal engineering" in 2006. As a result, it has become Renault's best-selling car across recession-weary European markets as well as in many emerging markets. 3) Tap partners in emerging markets who excel at innovating more with less.
Harvard Business Review
JANUARY 28, 2014
Executives dismissed the argument, with Tony Ridder, the gruff chairman and chief executive of Knight-Ridder (which was sold to McClatchy in 2006 for what now appears an incredible $4.5 Another, arguably simpler, technique is to change the way you measure market share. When the industry tipped, it did so with a fury.
Harvard Business Review
NOVEMBER 20, 2015
He is poised to become the leader in this segment of a multi-billion dollar market. Global supply chains can cut across many “cultures”: national, industry, technology, market segment, and more. “By serving as GE’s and other equipment makers’ supply partner, the whole world is now my scope.
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