Harvard Business Review

OCTOBER 19, 2016

A decade ago, the Mach 3 razor was Gillette’s premium offering for men, until the Fusion line was launched in 2006 at a 40% price increase, followed by the Fusion ProGlide in 2010 and the Fusion Proshield Flexball in 2016—to name a few of the brand’s major releases.

Mass Marketing 8

Mass Marketing Marketing Price Brand 8

Harvard Business Review

NOVEMBER 9, 2012

In 2006 Peter Gelb, general manager of the Met, introduced a revolutionary new offering for the 130-year old opera house: broadcasting its performances live in high-definition to movie theatres across the world. The success of AFA and The Met is testimony to the power of an inclusive strategy. million worth of art.

Mass Marketing 8

Mass Marketing Marketing Sharpe Price 8

Harvard Business Review

JULY 25, 2016

The first installment had been written in 2006. It outlined Tesla’s automotive strategy and it has been pretty much followed to the letter. The second installment moves Tesla beyond the traditional car market, with a plan to reconfigure our cities, energy systems, and our impact on the environment.

Strategy 8

Strategy Automotive Mass Marketing Business Model 8

Harvard Business Review

MAY 24, 2016

Playmobil priced its play set far too low, which allowed customers to make money from it in the resale market. Another noteworthy minivation was Audi’s Q7 luxury SUV, launched in 2006 for €55,000. The luxury SUV that set a record for pre-sales. At the time, gasoline prices were soaring and sales of large SUVs had declined.

Productivity 8

Productivity Products Price Arkes 8

Harvard Business Review

OCTOBER 22, 2014

. “[Cable networks] don’t want to deal with the mass market,” Hazlett says. ” Competition Customers Strategy' “They don’t want to sign up 100 million customers, they want to sign up 20 providers.” ” So where does that leave the cable providers? For them, change will be tougher.

Hedge 8

Hedge Licensing Mass Marketing Price 8

Harvard Business Review

FEBRUARY 27, 2013

Leading business and marketing practitioner Seth Godin imagines a world where the mass market dies, where mediocrity holds no economic value. While much of Godin's thinking has come to bear true in our social media-induced world, this TED Talk will get you thinking differently about where you spend your marketing dollars.

Godin 8

Godin Open-book Mass Marketing Creativity 8