Harvard Business Review

OCTOBER 19, 2016

Persuading consumers to pay more for a product by introducing some kind of “premium” element into it has always been a challenging task—but it was one that big, established brands had managed with a reasonable amount of success until recent years. One response by established brands has been to acquire smaller companies.

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Harvard Business Review

NOVEMBER 9, 2012

In 2006 Peter Gelb, general manager of the Met, introduced a revolutionary new offering for the 130-year old opera house: broadcasting its performances live in high-definition to movie theatres across the world. The success of AFA and The Met is testimony to the power of an inclusive strategy. million worth of art.

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Harvard Business Review

OCTOBER 22, 2014

. “[Cable networks] don’t want to deal with the mass market,” Hazlett says. ” Competition Customers Strategy' “They don’t want to sign up 100 million customers, they want to sign up 20 providers.” ” So where does that leave the cable providers? For them, change will be tougher.

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