I Got My Strategy from Greenpeace
Harvard Business Review
MARCH 21, 2012
A group of us bought the company from the Armstrong Group in a buy-out in 2007. But there our story deviates from the norm because our turnaround wasn't based on cost control, financial leverage, or manufacturing efficiencies. In pursuit of this goal, I committed Desso to becoming 100% Cradle-to-Cradle by 2020.
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