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Creating Michelin-star Quality for the Masses

Harvard Business Review

But it's this set of beliefs that explains why Western companies fail to succeed in emerging markets where middle class consumers demand good quality at low prices, and why these companies struggle to develop value-for-money products for their home markets during slow growth times like these. Operating such restaurants is expensive.

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Interview with Sramana Mitra on 1M/1M Program

Rajesh Setty

Through the spring of 2010, we released four volumes of EJ books and continued to experiment with the roundtables, which became increasingly popular. Meanwhile, in January 2010 my New Year’s resolution was published. By April 2010, the One Million by One Million (1M/1M) global initiative had been formally named.